Multimedia Designer | SharePoint UI and Development
2016 - Present
Originally developed and implemented the company’s brand standards, establishing a cohesive and professional visual identity across all marketing communications. As the company evolved, the parent company’s branding guidelines were adopted and integrated; my role ensured alignment and consistent application across all materials produced by the immediate communications team and broader organization. I also produced engaging video and motion graphics content for social media platforms, significantly increasing brand visibility and online engagement. Working closely with cross-functional teams, I delivered strategic, high-impact multimedia assets that supported business objectives and reinforced brand consistency. My role contributed to a culture of innovation within a creative, forward-thinking team focused on delivering effective visual communication. In addition to branding efforts, I designed, developed, and maintained a collaborative SharePoint intranet site that enhanced internal communication and team efficiency through customized digital solutions.
Sr. Graphic Designer
2008 - 2016
As the Sr. Graphic Designer for Parex USA (now Sika) and its family of brands (Parex, LaHabra, El Rey Stucco, Merkrete, Mer-Ko, Teifs, Elite, and Variance Finishes), I was responsible for designing and updating all marketing collateral, including print and digital materials. I created content for social media platforms like Facebook, LinkedIn, Twitter, and Google+, and developed targeted digital content for email marketing campaigns. Collaborating with Brand and Communication Managers, I led projects from concept to completion—delivering impactful product packaging, tradeshow graphics, point-of-sale displays, brochures, color charts, and more. I also created print and web advertisements for both national and international publications. My work leveraged a diverse skill set in color management, photography, post-editing, layout, typography, and illustration to consistently produce high-quality, brand-aligned marketing assets that enhanced visibility and drove engagement across competitive markets.
Head of Design/Pre-Press
2003 - 2008
Create custom graphics and digital imagery with a strong emphasis on pre-flighting artwork to ensure print readiness. Proficient in preparing art files using AB Dick QMDI and DPM metal plate machinery, with a solid understanding of their operation and role in the production process. Collaborate with the in-house design team to provide effective pre-press solutions and troubleshoot print-related challenges. Work closely with press operators to ensure final outputs meet quality standards and project specifications. My in-depth knowledge of graphic design and printing workflows supports the delivery of high-quality, client-focused printed materials.
