Multimedia Designer | SharePoint Front-End Development and Administration
Originally developed and implemented the company’s brand standards, establishing a cohesive and professional visual identity across all marketing communications. As the company evolved, the parent company’s branding guidelines were adopted and integrated; my role ensured alignment and consistent application across all materials produced by the immediate communications team and broader organization. I also produced engaging video and motion graphics content for social media platforms, significantly increasing brand visibility and online engagement. Working closely with cross-functional teams, I delivered strategic, high-impact multimedia assets that supported business objectives and reinforced brand consistency. My role contributed to a culture of innovation within a creative, forward-thinking team focused on delivering effective visual communication. In addition to branding efforts, I designed, developed, and maintained a collaborative SharePoint intranet site that enhanced internal communication and team efficiency through customized digital solutions.
Sr. Graphic Designer
As the Sr. Graphic Designer for Parex USA (now Sika) and its family of brands (Parex, LaHabra, El Rey Stucco, Merkrete, Mer-Ko, Teifs, Elite, and Variance Finishes), I was responsible for designing and updating all marketing collateral, including print and digital materials. I created content for social media platforms like Facebook, LinkedIn, Twitter, and Google+, and developed targeted digital content for email marketing campaigns. Collaborating with Brand and Communication Managers, I led projects from concept to completion—delivering impactful product packaging, tradeshow graphics, point-of-sale displays, brochures, color charts, and more. I also created print and web advertisements for both national and international publications. My work leveraged a diverse skill set in color management, photography, post-editing, layout, typography, and illustration to consistently produce high-quality, brand-aligned marketing assets that enhanced visibility and drove engagement across competitive markets.
Head of Design/Pre-Press
Create custom graphics and digital imagery with a strong emphasis on pre-flighting artwork to ensure print readiness. Proficient in preparing art files using AB Dick QMDI and DPM metal plate machinery, with a solid understanding of their operation and role in the production process. Collaborate with the in-house design team to provide effective pre-press solutions and troubleshoot print-related challenges. Work closely with press operators to ensure final outputs meet quality standards and project specifications. My in-depth knowledge of graphic design and printing workflows supports the delivery of high-quality, client-focused printed materials.
